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This article considers how producers of broilers may maximize returns above direct or cash costs. The author analyzes the effect of increased feed efficiency upon the weight to which it pays to feed broilers. His analysis indicates that the most profitable weight depends upon whether producers are interested in maximizing returns from an individual lot or from broilers raised continuously during the year. Broiler production is a conspicuous example of an industry that has adopted improved production techniques rapidly, to make possible a greatly expanded output at lower relative costs.


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