@article{Degeneffe:14343,
      recid = {14343},
      author = {Degeneffe, Dennis J. and Kinsey, Jean D. and Stinson,  Thomas F. and Ghosh, Koel},
      title = {A Segmentation of U.S. Consumers on Attitudes Relating to  Terrorism, and their Communication Preferences; Findings  from a National Survey of Attitudes of U.S. Residents about  Terrorism},
      address = {2006},
      number = {1710-2016-140020},
      series = {Working Paper 2006-03},
      pages = {61},
      year = {2006},
      abstract = {In the light of lessons learned from recent disasters (The  London Subway Bombings, and Hurricane Katrina), it has  become clear that government and private organizations need  to be prepared to communicate effectively with consumers  before, during and after a disaster in order to minimize  harm to consumers and to the nation.  Findings from a  national survey of attitudes of U.S. Residents about  terrorism provides information for the development of such  communications.  Using "Predictive Segmentation" this study  demonstrates that consumers can be grouped based on their  general attitudes and values in such a way that their  diversity can be captured in a simple framework of six  segments reflecting striking differences with respect to  their level of concern over potential terrorist attacks.   The segments were named as follows:  "Fear Tethered,  "Principled & Self-Disciplined," "Intelligentsia,"  "Predestinarians," "Optimistic & Self-Reliant," and  "Uncommitted C'est la vie."  Each of these segments differ  on their preferences for information should an attack  happen, and on their preferred source of news.  Based on  their information needs and media behavior, some  preliminary guidance is offered for the development of  communication strategies for each segment.},
      url = {http://ageconsearch.umn.edu/record/14343},
      doi = {https://doi.org/10.22004/ag.econ.14343},
}