@article{Eastwood:14339,
      recid = {14339},
      author = {Eastwood, David B.},
      title = {INFORMATION TECHNOLOGY AND FRESH PRODUCE: A CASE STUDY  USING STORE LEVEL SCAN DATA TO ANALYZE SALES},
      address = {1997},
      number = {1710-2016-140001},
      series = {Working Paper 97-04},
      pages = {17},
      year = {1997},
      abstract = {Complications have hampered the adoption of Universal  Product Codes (UPCs) for fresh produce until recently.  The  data being collected using Bar Codes and Price Look-Up  Codes (PLUs) have many applications.  A case study of  carrots demonstrates how analyses of scanning data can show  the effects of new items on established products and the  customer's willingness to pay for the new products.  For  precut and organic carrots in a Knoxville area supermarket  chain, total carrot volume increased as the new products  were introduced while regular (bunch) sales declined  sharply.  Consumers were willing to pay a premium for the  convenience of precut products.},
      url = {http://ageconsearch.umn.edu/record/14339},
      doi = {https://doi.org/10.22004/ag.econ.14339},
}