This paper is aimed at the acquisition of scientific data on the dynamics of development and actual status of roe deer populations on agricultural lands in Vojvodina (which occupy about 90% of its territory), and their utilisation for the advancement of hunting-tourism activities. The research is based on the following scientific methods: field research (monitoring and questionnaires), content analysis, measurement and evaluation of roe deer trophies, comparison and statistical method (descriptive statistics). The observed increasing trend in roe deer density and shooting in the field hunting grounds in Vojvodina (excepting the period 1992-2000), proves that this big game species is adapted to habitats with dominant arable crops. Despite the attained results, which are at the level of the European average, the potentials of roe deer, as the important hunting-tourism resource of Vojvodina, have not yet been sufficiently exploited, therefore an additional improvement of hunting management and hunting-tourism marketing is still required.