@article{Brown:143027, recid = {143027}, author = {Brown, Lisa N. and Kenkel, Philip L. and Holcomb, Rodney B. and Naile, Traci J.}, title = {Factors Contributing to Effective U.S. Cooperative Member-owner Communications}, address = {2013}, number = {1373-2016-109232}, pages = {21}, year = {2013}, abstract = {In 2011, communicating the cooperative value package to member-owners was identified as the most critical challenge among U.S. agricultural cooperatives. Rural cooperatives in three states were surveyed to identify current communications methods and to elicit the effectiveness of communicating key messages through those efforts by conducting a simple regression analysis.}, url = {http://ageconsearch.umn.edu/record/143027}, doi = {https://doi.org/10.22004/ag.econ.143027}, }