@article{Qi:142321,
      recid = {142321},
      author = {Qi, Li},
      title = {The Way to Cultivate Characteristic Talents Majoring in  Marketing in Agricultural Universities and Colleges},
      journal = {Asian Agricultural Research},
      address = {2012-09},
      number = {1812-2016-143021},
      pages = {4},
      year = {2012},
      abstract = {In face of modern enterprises' picky needs for marketing  talents, the majority of graduates majoring in marketing  from agricultural universities and colleges are often  criticized due to old marketing concept, mediocre  expertise, lack of practical ability and lack of  communication skills in the process of searching job. It  exposes the flaws of agricultural universities and colleges  in training objectives of marketing talents, curriculum  setting, features, teachers and their quality. The  marketing education should serve the marketing practice  needs, and the training mode and training way of marketing  talents in agricultural universities and colleges need to  be urgently reformed and improved. To satisfy the needs of  enterprises, it is necessary to establish modern  educational thought of marketing and training philosophy of  application-based marketing talents; position the majors to  highlight the characteristics of agricultural universities  and colleges, cultivate all-around, application-based,  inter-disciplinary marketing talents and explore new ways  to cultivate agricultural marketing talents.},
      url = {http://ageconsearch.umn.edu/record/142321},
      doi = {https://doi.org/10.22004/ag.econ.142321},
}