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Abstract

Link-up between farmers and supermarket is a new move adopted actively by the current government, conducive to consumers, farmers and circulation enterprises. At present, link-up between farmers and supermarket is launched in China's 15 provinces and cities, which will set off the revolution in the field of agricultural circulation. Based on the current situation of link-up between farmers and supermarket and the existing problems, we put forth the following recommendations: promoting the quality of farmers' cooperative organizations; establishing the logistics center of fresh agricultural products; using economies of scale to reduce the fresh logistics costs; improving the operation and management level of fresh agricultural products in supermarket.

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