@article{Chen:142312,
      recid = {142312},
      author = {Chen, Fu-qiao and Jiang, Ai-qin},
      title = {Factors Influencing Urban Residents' Tea Consumption  Habits: An Empirical Study of Hangzhou City},
      journal = {Asian Agricultural Research},
      address = {2012-09},
      number = {1812-2016-143036},
      pages = {6},
      year = {2012},
      abstract = {Based on the survey data concerning residents in Hangzhou  City, we analyze the main factors influencing consumers'  spending decisions, using Probit model. The results show  that gender, age, and personal income have a significant  positive effect on whether to drink tea; the degree of  understanding of the tea, and the number of acquaintances  drinking water also have a significant positive effect on  whether to drink tea; but individual career, unit  characteristics, and educational level have no significant  positive effect on whether to drink tea. This research  conclusion can provide microscopic evidence for the tea  industry's healthy development and formulation of marketing  strategies; at the same time, provide a reference for  marketing of the other hobby products.},
      url = {http://ageconsearch.umn.edu/record/142312},
      doi = {https://doi.org/10.22004/ag.econ.142312},
}