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Abstract

The rural key circulation service network is an important channel for ensuring agricultural products’ entry to market and urban industrial products’ entry to rural areas. Through in-depth survey and research, we took a look at development changes and current situations of three circulation service networks, namely, circulation of nondurable consumer goods, circulation of agricultural means of production, and circulation of agricultural products. Based on several key problems in rural circulation service network, such as logistics problem, delivery problem, backward transaction mode, and the last kilometer information, we put forward corresponding development countermeasures.

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