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Abstract

The decision to purchase meat products is investigated across ethnic groups with data from the Consumer Expenditure Survey. Particularly, we emphasize the U.S. Hispanics markets since its population increased 43% in the 2000-2010 period. The determinants included socio-economic factors in Probit regressions. Income and household composition were characterized as the most significant determinants, however, the effects varied across ethnic groups. As such, ethnicity can be considered as a major factor influencing the decisions to purchase meat products. The findings can be used to develop marketing tactics to influence the purchasing behavior of ethnic groups.

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