@article{Carlberg:139409,
      recid = {139409},
      author = {Carlberg, Jared G. and Froehlich, Eve J.},
      title = {Effects of Elicitation Method on Willingness-to-Pay:  Evidence from the Field},
      journal = {Journal of Food Distribution Research},
      address = {2011-07},
      number = {856-2016-57987},
      pages = {10},
      year = {2011},
      abstract = {This paper compares willingness-to-pay (WTP) estimates  elicited using three separate methods: in-store  experimental
auctions, a mailed survey with a cheap talk  script included, and the same survey with no script. The  products
in question were four steaks bearing hypothetical  brands representing various brandable attributes. It is  found that
WTP elicited using experimental auctions was the  lowest, followed by WTP elicited by the mail survey with a  cheap
talk script, then the mail survey with no cheap talk  script. Tobit and double-hurdle econometric models are used  to
identify factors influencing respondents’ WTP; model  results are largely consistent with previous findings.},
      url = {http://ageconsearch.umn.edu/record/139409},
      doi = {https://doi.org/10.22004/ag.econ.139409},
}