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Abstract

Among processed and manufactured dairy products marketed in the United States, yogurt has one of the shortest histories and sharpest growth trends. To examine the socioeconomic factors associated with U.S. at-home yogurt demand, a demand system is used to analyze three yogurt products. Findings suggest that own-prices have negative effects and total expenditure has a positive effect on U.S. yogurt demand. Demographic factors do not have a large impact.

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