@article{McLoughlin:138325,
      recid = {138325},
      author = {McLoughlin, Damien and Bourne, Steve and Shelman, Mary and  Bradley, Frank and Connolly, Aidan J.},
      title = {Towards a Branded Food Economy in China},
      journal = {International Food and Agribusiness Management Review},
      address = {2012-11-01},
      number = {1030-2016-82813},
      series = {Volume 15},
      pages = {8},
      month = {Nov},
      year = {2012},
      note = {The IFAMR is published quarterly by IFAMA. www.ifama.org},
      abstract = {The Chinese economy has achieved extraordinary levels of  economic growth and prosperity over the past 30 years. This  has evolved into a desire for greater quantities, quality  and variety of food products both from its newly enriched  citizens and political leaders. These changes have affected  the rest of the world, most notably in the demand for the  commodity products needed to feed an expanding agricultural  industry and its citizens. This paper discusses the six  forces which are currently shaping the food industry: an  expanding middle class; concerns for food security, safe-ty  and quality; the integration and consolidation of industry  supply chains; the simultaneous complexity and simplicity  of Chinese culture. These forces will shape food production  and consumption; the emergence of a Chinese consumer  market, the emergence of food retailing and a we conclude a  branded food economy.},
      url = {http://ageconsearch.umn.edu/record/138325},
      doi = {https://doi.org/10.22004/ag.econ.138325},
}