@article{Alston:135411,
      recid = {135411},
      author = {Alston, Julian M. and Chalfant, James A. and Piggott,  Nicholas E.},
      title = {Advertising and Consumer Welfare: Scaling versus  Translating},
      address = {1997-01-17},
      number = {408-2016-25422},
      pages = {26},
      month = {Jan},
      year = {1997},
      abstract = {Controversy has surrounded the welfare effects of  advertising, mainly concerning the consumer welfare  effects. Unfortunately, the measures of consumer welfare  effects in most studies have been ad hoc and incorrect. The  consumer welfare consequences of advertising can be  measured consistently when consumer demand equations are  derived from an expenditure function. This is illustrated  using the Almost Ideal demand system, which is popular in  econometric estimation of food demand systems. An empirical  application uses data on Australian meat consumption to  evaluate generic advertising of meats. The results from  using a theoretically correct money-metric measure of  consumer welfare effects, taking account of cross-commodity  effects of advertising and price changes, are compared with  ad hoc approaches that some previous studies have proposed.  In addition, the consumer welfare measures are combined  with measures of producer benefits in order to compute  private and social returns.},
      url = {http://ageconsearch.umn.edu/record/135411},
      doi = {https://doi.org/10.22004/ag.econ.135411},
}