@article{Chang:12899,
      recid = {12899},
      author = {Chang,   Hui-Shung (Christie) and Kristiansen,   Paul},
      title = {Selling Australia as 'Clean and Green'},
      address = {2004},
      number = {1730-2016-140208},
      series = {Working Paper 2004-8},
      pages = {22},
      year = {2004},
      abstract = {'Green and clean' has been used as a key marketing tool to  promote Australian products overseas.  The rationale is  that consumers are generally concerned about personal  health and the environment and will choose, and pay price  premiums, for products that are, or perceived to be, clean  (good for them) and green (good for the environment) over  alternative products.  But is Australia seen as clean and  green?  Is it really why people buy Australian products?   And how effective is it as a marketing tool?  This paper  attempts to answer some of these questions.  The study  found that Australia may have a clean green image at  present in some of her overseas markets, but to maintain  such an image over time, concrete proof of environmental  and quality credentials need to be provided to satisfy  increasingly more educated and better-informed consumers.   Wide adoption of integrated EMS and QA systems by  Australian producers and food companies appears to be a  means to establish such credentials and substantiate any  'clean and green' claim.  Therefore, government policies  should focus more on developing a range of tools to  encourage good environmental and quality management  practices, rather than on promoting the 'clean and green'  image.  Such campaigns may be counter-productive in the  long run as it leads to complacency, rather than raising  environmental and quality awareness.},
      url = {http://ageconsearch.umn.edu/record/12899},
      doi = {https://doi.org/10.22004/ag.econ.12899},
}