@article{Koncar:128680,
      recid = {128680},
      author = {Koncar, Jelena and Vukmirovic, Goran and Katai, Zita  Petrovic},
      title = {Private label development in the Republic of Serbia},
      journal = {Business and Economic Horizons (BEH)},
      address = {2010-10-25},
      number = {1232-2016-101113},
      pages = {6},
      month = {Oct},
      year = {2010},
      abstract = {The paper is focused on market research of private label  development in Serbia from 2005 to 2010. Core objective of  the paper relates to the comparative analyses of private  labels portfolios and strategies between different retail  formats. The data used for the research are official  statistical data and data collected within the interviews  of consumers (200 samples) and private labels managers in  four retail chains. Characteristics of private labels  between different product categories are not high  statistically different from its characteristics at EU  markets. Private labels will continue to raise its market  and category shares with the high rate in the next 5 years  at Serbian retail market},
      url = {http://ageconsearch.umn.edu/record/128680},
      doi = {https://doi.org/10.22004/ag.econ.128680},
}