@article{Wojcik:128656,
      recid = {128656},
      author = {Wojcik, Jacek and Doligalski, Tymoteusz},
      title = {The role of informal sources of information in the Polish  consumer market},
      journal = {Perspectives of Innovations, Economics, and Business},
      address = {2011-11-10},
      number = {1231-2016-100763},
      pages = {5},
      month = {Nov},
      year = {2011},
      abstract = {The paper presents results of the research conducted in  2009 with the participation of 466 Internet users via an  online survey. The research showed that consumers before  the purchase utilize formal sources of information about  the product more often than informal ones. Nevertheless,  the more they refer to the formal sources, the more they  refer to the informal ones. It was also proved that in the  tested group the place of residence, the time spent using  the Internet and the value of a product had an influence on  the prevalence of formal sources.},
      url = {http://ageconsearch.umn.edu/record/128656},
      doi = {https://doi.org/10.22004/ag.econ.128656},
}