Paper is a case study of mobile operating systems market, where mobile operating system makers share a distributed knowledge of mobile operating system basics and different levels of information about consumer expectations. According to the basic logics, it is reasonable to expect that if it is commonly known that a choice A is better than a choice B, any agent i will prefer the choice instead of an inferior one. In case the mobile operating system makers some chose a completely different outcome which is rather based on disruptive thinking instead of common knowledge.