@article{Govindaraj:126318,
      recid = {126318},
      author = {Govindaraj, Gurrappa Naidu and Suryaprakash, Satrasala and  Sivaramane, Nilakantan and Sundaramoorthy, Chandrasekaran  and Murali, Palanichamy},
      title = {Dynamics of household edible oil consumption in rural and  urban Tamil Nadu (India)},
      address = {2012},
      number = {1007-2016-79750},
      pages = {23},
      year = {2012},
      abstract = {Till 1990’s the dominant edible oil produced and consumed  in India were rapeseed-mustard and groundnut. The  technological, economic and policy changes thereafter  induced dynamics in consumer demand for food, including  edible oils. The markov chain analysis for rural and urban  Tamil Nadu state revealed that there is perceptible shift  in edible oil consumption from traditional groundnut oil to  Other Edible Oils (OEO). The possible reason for these  shifts are increased urbanization (changing lifestyles),  increased awareness, availability of oils in
packet form in  varied quantities even in remote rural areas, change in  relative prices of oils, and increased income levels of  rural and urban households. The secondary data published by  National Sample Survey Organisation (NSSO) did not clearly  disintegrate the OEO's, hence the primary data was employed  to determine the current status of edible oil consumption.  The results revealed that presently, the dominant edible  oil consumed is sunflower oil in both the rural and urban  regions of Tamil Nadu. The groundnut oil, which was  traditionally consumed by households, has been replaced by  sunflower oil, implying the need for appropriate changes in  the production front.},
      url = {http://ageconsearch.umn.edu/record/126318},
      doi = {https://doi.org/10.22004/ag.econ.126318},
}