@article{Salazar-Ordonez:126107,
      recid = {126107},
      author = {Salazar-Ordonez, Melania and Rodriguez-Entrena, Macario},
      title = {ANALYSING CONSUMERS’ BEHAVIOUR TOWARDS GENETICALLY  MODIFIED FOOD BY A VARIANCE-BASED STRUCTURAL EQUATION  MODELLING METHOD},
      address = {2012},
      number = {1007-2016-79447},
      series = {Poster},
      pages = {2},
      year = {2012},
      abstract = {Applying gene technology in agricultural production, which  results on the so-called genetically modified (GM) foods,  is one of the most controversial scientific, political and  social debates. In the EU, the underdevelopment of biotech  crops is attributed to the social distrust in transgenic  food. The potential consumers’ reactions towards  Genetically Modified (GM) food influence the commercial  feasibility and determine the economic agent decisions.  This paper studies the underlying factors involved in  determining consumers’ choice behaviour towards GM foods,  examining the potential role of people literacy what is an  issue barely studied by literature. The research is  performed in Southern Spain using variance-Structural  Equation Modelling, Partial Least Squares (PLS) technique.  The results indicate that perceived risks and benefits from  GM food act as antecedent of consumers’ purchase decisions  and some differences are found in the patterns of  behavioural intentions between scientific-technical  literacy and social-humanistic literacy group.},
      url = {http://ageconsearch.umn.edu/record/126107},
      doi = {https://doi.org/10.22004/ag.econ.126107},
}