@article{Griffith:125838,
      recid = {125838},
      author = {Griffith, Garry R. and Thompson, John M.},
      title = {The aggregate economic benefits to the Australian beef  industry from the adoption of meat standards Australia:  updated to 2010/11},
      journal = {Australasian Agribusiness Review},
      address = {2012},
      number = {1673-2016-136826},
      series = {Volume 20},
      pages = {28},
      year = {2012},
      abstract = {Meat and Livestock Australia and the Cooperative Research  Centre for Cattle and Meat Quality funded a major R&D  program in the mid 1990s to investigate the relationships  between observable beef and cattle characteristics, cooking  methods and consumer appreciation of beef palatability. Out  of this R&D program grew the Meat Standards Australia (MSA)  voluntary meat grading system which was aimed primarily at  providing an accurate prediction of beef eating quality for  the domestic market. The MSA system commenced operations in  1999/2000. The gross benefits associated with using the MSA  system were quantified by using data on the number of  carcases graded and certified, a survey of retailers and  wholesalers based on prices for MSA graded beef (3 star or  better) versus ungraded beef, and market reports of prices  paid for MSA quality cattle versus non-MSA quality  cattle.

Over the period 2004/05 to 2010/11, beef consumers  across Australia were prepared to pay on average $0.30/kg  extra for MSA branded beef on a carcass weight equivalent  basis to guarantee tenderness. This beef is primarily sold  through independent butcher shops, although one of the  major supermarket chains has now started selling MSA  branded beef. The retailers kept about $0.06/kg and paid  their wholesale suppliers the remaining $0.24/kg to source  MSA compliant cattle and MSA graded carcasses. About  $0.13/kg was passed back to cattle producers on average.  The cumulative retail-level economic benefit of the MSA  system to 2010/11 is estimated to be around $523 million,  with a current annual benefit of around $77 million over  the past three years. After accounting for all the costs of  development and implementation, net benefits are at least  $200 million.},
      url = {http://ageconsearch.umn.edu/record/125838},
      doi = {https://doi.org/10.22004/ag.econ.125838},
}