@article{Bojovic:125801,
      recid = {125801},
      author = {Bojovic, Viktorija and Pupovac, Ljubomir and Strugar,  Maja},
      title = {Understanding innovation drive of leading Serbian  companies},
      journal = {Perspectives of Innovations, Economics, and Business},
      address = {2010-10-20},
      number = {1231-2016-100714},
      pages = {3},
      month = {Oct},
      year = {2010},
      abstract = {Innovation oriented business will lead to faster growth,  increased market share and better corporate positioning and  thus is viewed as the prime strategy. The paper discusses  the effectiveness of innovation in chosen leading companies  in Serbian market in confectionery, dairy and meat  processing industry. Companies, having more than 50 years  of continuous production are the absolute market leaders  and pioneers in their industries. Understanding their  drive, sources of innovation and effectiveness is the  concern of this paper.},
      url = {http://ageconsearch.umn.edu/record/125801},
      doi = {https://doi.org/10.22004/ag.econ.125801},
}