Due to the dominant role of household animal raising in China’s animal production, an improved understanding of household animal raising practices is essential to study China’s feedgrain markets. It is also noted that the level of local economic development affects animal raising practices and the development of feedgrain markets. This paper reports the findings from a rural household survey we conducted recently in a China’s coastal and developed province. It was specially designed to examine issues related to household animal raising practices such as animal raising scale, sources of feed, feed processing and feeding efficiency in a developed area. Discussed also are implications of the findings on China’s regional feedgrain markets.