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Abstract

In this paper, an examination of the demand for paper products in Australia in the light of product life-cycle theory is provided. Estimates of relative maturity in the market place and of ceilings to consumption are made for the various paper products. In addition to projections based on continuation of current trends, assessment is made of the impact of some more or less likely social and technological developments which have the potential to radically modify future demand patterns. The projections study succeeds in isolating the major factors influencing demand for paper products and brings into sharp focus the uncertainties involved in forecasting demand over a forty-year time span.

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