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Abstract

This paper estimates the impact of Escherichia coli (E. coli) O157:H7 contaminated ground beef recall events on the demand for ground beef and poultry products. While past literature has mainly analyzed media indices, singular events, or aggregate household data to measure the impact of food safety information, the present study measures the impact using confirmed multiple food safety events and disaggregated household data. The results of a random-effects Tobit model estimation suggest that E. coli O157:H7 contaminated ground beef recall events negatively impact household demand for ground beef products and positively impact household demand for poultry products in the weeks immediately following the recalls.

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