@article{McFadden:124071,
      recid = {124071},
      author = {McFadden, Brandon R. and Lusk, Jayson L. and Crespi, John  M. and Cherry, J. Bradley C. and Martin, Laura E. and  Bruce, Amanda S.},
      title = {Consumer Response to Controversial Food Technologies and  Price: A Neuroeconomic Analysis},
      address = {2012-05-29},
      number = {323-2016-11627},
      pages = {22},
      month = {May},
      year = {2012},
      abstract = {With new food technologies such as cloning or added  artificial growth hormones, consumers face complex and  conflicting information related to the quality, safety,  nutrition, and ethical outcomes associated with food  choices.  Economics has partially addressed the challenge  of predicting people’s choices and willingness-to-pay for  new food technologies by using experimental methods, but  thus far has offered little to explain why choices are  made.  The emerging field of neuroeconomics, which  integrates the findings of economics, psychology, and  neuroscience, can provide unique insights into consumer  preferences.  The purpose of this research is to enhance  understanding of consumers’ preferences for new food  technologies by capitalizing on recent developments in  economics and neuroscience.  Specifically, this research  seeks to determine how the human brain responds to the  controversial newer food technologies as compared to  standard, “rational” food attributes such as product  price.},
      url = {http://ageconsearch.umn.edu/record/124071},
      doi = {https://doi.org/10.22004/ag.econ.124071},
}