Recreational horseback riding is an important but less studied component of the equine industry. Using choice experiment data collected from a survey conducted in Kentucky, this study assesses rider preferences and economic values associated with various equestrian trail characteristics. Results indicate that although individuals have different opinions, trail characteristics such as length of trail, scenic views, and distance from home all have significant economic implications. In addition, riders prefer trails that are restricted for horse-riding only. Policy implications on maintaining current and creating new trails are given based on these results.