@article{Liu:122521,
      recid = {122521},
      author = {Liu, Hongbo and Parton, Kevin A. and Cox, Rodney J.},
      title = {Chinese consumer’s perceptions of beef},
      journal = {AFBM Journal},
      address = {2006},
      number = {1672-2016-136498},
      pages = {10},
      year = {2006},
      abstract = {China has experienced rapid economic growth over the last  26 years. As per capita income has increased, household  consumption has become greatly diversified, and many food  new products have entered the market. Beef is slowly  gaining ground relative to the more traditional pork  products.
This research examined factors affecting beef  purchasing decisions in China. The effect of socioeconomic  and demographic characteristics, together with other  influences on preferences, was analysed using probit  regression analysis. Compared with other meats, the  relatively high price of beef (34%) and consumers’  unfamiliarity with its cooking method (26%) are the main  limitations for beef consumption. These are followed by  ‘don’t like the taste and smell’ which shows that compared  with pork, beef is still relatively new to Chinese  consumers and some of them are not used to the flavour of  beef products. Han Chinese are more ready to accept beef  than Non-Han Chinese. The characteristics of target  consumers who show a preference towards beef are: residents  of urban areas, a small family or a family with more males  over 16 years old, the young (below 45 years old) and well  educated, possessing a good income and who considered  safety, price and ease of preparation as important  purchasing criteria.},
      url = {http://ageconsearch.umn.edu/record/122521},
      doi = {https://doi.org/10.22004/ag.econ.122521},
}