@article{Cox:122517,
      recid = {122517},
      author = {Cox, Rodney J. and Watson, Geoff K. and McRae, Timothy B.  and Cunial, Catharine M.},
      title = {An industry endorsed strategic plan for the Australian  venison industry},
      journal = {AFBM Journal},
      address = {2006},
      number = {1672-2016-136501},
      pages = {12},
      year = {2006},
      abstract = {The process of developing and successfully achieving  endorsement of a strategic plan formulated for the  Australian Venison Industry is presented in this paper, the  first in a series of four papers on this theme. The  endorsed strategic plan recommends that the industry should  establish market focussed alliances with the aim of  delivering a specified product to an identified target  market. It also proposes generic industry policies and  initiatives and suggests a stronger commercial focus for  the RIRDC research model. The development process of the  strategic plan relied on the integration of both analytical  and relationship methodologies. This paper will detail the  rationale underpinning this integrated approach together  with its application to developing a strategic plan that  could be ultimately supported by the industry.},
      url = {http://ageconsearch.umn.edu/record/122517},
      doi = {https://doi.org/10.22004/ag.econ.122517},
}