@article{Mulholland:122181,
      recid = {122181},
      author = {Mulholland, Cynthia and Griffith, Garry R.},
      title = {The Communication, Information and Marketing Strategy},
      journal = {AFBM Journal},
      address = {2008},
      number = {1672-2016-136540},
      pages = {5},
      year = {2008},
      abstract = {Effective communication is one of the keys to achieving  successful partnerships
between beef business managers,  technical specialists, businesses in value chains,  CRC
management and partner agencies. It is the  responsibility of the BPP Communication,
Information and  Marketing Strategy to ensure all partners in the BPP  network have access to the information and resources they  need, can share information and experiences, can give and  receive support, and have opportunities to provide  feedback. In this paper the elements of the strategy are  outlined.},
      url = {http://ageconsearch.umn.edu/record/122181},
      doi = {https://doi.org/10.22004/ag.econ.122181},
}