@article{Hawkes:121321,
      recid = {121321},
      author = {Hawkes, Gerard F. and McLaughlin, Edward W.},
      title = {STARS: Segment Targeting at Retail Stores},
      address = {1994-08},
      number = {641-2016-43716},
      series = {SP 94-10},
      pages = {17},
      year = {1994},
      url = {http://ageconsearch.umn.edu/record/121321},
      doi = {https://doi.org/10.22004/ag.econ.121321},
}