@article{Grebitus:120448,
      recid = {120448},
      author = {Grebitus, Carola and Colson, Gregory and Menapace, Luisa},
      title = {A comparison of hypothetical survey rankings with consumer  shopping behavior and product knowledge},
      journal = {Journal of Agricultural and Applied Economics},
      address = {2012-02-09T18:04:37Z},
      number = {1379-2016-113726},
      pages = {13},
      month = {Feb},
      year = {2012},
      abstract = {Hypothetical surveys are commonly used to elicit consumer  behavior to guide product development, marketing, and  labeling strategies. However, despite the prevalence of  surveys in consumer food studies, previous work has not  assessed the relationship between hypothetical responses  and actual consumer behavior in real-world purchase  situations.We explore whether
attributes cited by consumers  in surveys as being important to them when making  decisions
indeed factor into their product decision process  in real-world markets. Evidence from a point of sale study  of 702 pork purchasers indicates that there is a strong  correspondence between hypothetical survey ratings and  actual shopping behavior.},
      url = {http://ageconsearch.umn.edu/record/120448},
      doi = {https://doi.org/10.22004/ag.econ.120448},
}