The inclusion of cover crops in cropping systems brings direct and indirect costs and benefits. Farmers will adopt and utilize cover crops as long as the perceived benefit of using them is positive. This paper examines the demographic and management factors affecting the adoption and perceived benefit (in terms of improved crop yield) of using winter annual cover crops. A double selectivity model of cover crop adoption and perceived yield gain was estimated using survey data of Alabama farmers examining cover crop use and management. Results may help in understanding factors shaping farmers’ perceptions, adoption, and retention of cover crops.