The Ricegrowers’ Cooperative Limited is a single‐desk seller of NSW Japonica rice on the export market. Confidential monthly price data supplied by the Cooperative were used to examine ‘pricing‐to‐market’ in four of its major export markets. The hypothesis of a competitive market was rejected. The Cooperative has been able to vary mark‐ups over different markets and with respect to the importer’s currency in each market. The exchange rate results in particular suggest that the Cooperative has been able to exercise market power to obtain price premiums.