@article{Lloyd:11724,
      recid = {11724},
      author = {Lloyd, James W. and Donovan, Debra and Camara, Youssouf  and Leeper, Delta and Gross, Renee},
      title = {EQUINE REFERRING VETERINARIAN SATISFACTION WITH THE  VETERINARY TEACHING HOSPITAL, MICHIGAN STATE UNIVERSITY -  JULY 1, 1999 THROUGH JUNE 30, 2000},
      address = {2001},
      number = {1099-2016-89305},
      series = {Staff Paper No. 2001-37},
      pages = {33},
      year = {2001},
      abstract = {Understanding clients' wants and needs is vital to the  sustained success of any service business, and veterinary  medicine offers no exception. The Veterinary Teaching  Hospital (VTH) at the Michigan State University College of  Veterinary Medicine (MSU-CVM) has successfully maintained a  position at the forefront of the veterinary profession  throughout most of its history.  The staff has consistently  been composed of clinicians who have been chosen because of  their excellence and expertise.  However, the assumption  that emphasis on clinical excellence will, by itself,  provide the foundation for sustained success in the client  flow and business at the hospital has been unchallenged to  date.  Additionally, there are many areas in veterinary  medicine that are becoming increasingly popular (e.g.  oncology).  Addition of, or attention to, these services is  crucial in retaining our leadership role within the  veterinary community.  
The results of a previous study   indicated that 75.4% of equine clients chose MSU-VTH  because they were referred by their primary veterinarian.   One of the objectives of this study was to determine which  factors influenced referring veterinarians in determining  whether they refer their patients to MSU-VTH.   Additionally, this study was designed to identify areas for  possible expansion/contraction of our current service  offerings in order to better serve the needs of our clients  and referring veterinarians.  The results of this study can  be used as an outline for the development of a plan to  maintain and improve referring veterinarian satisfaction  and, ultimately, to sustain the teaching caseload and  business of the hospital.  In addition, this endeavor will  serve to set a good example for our students by modeling  the best management practices and establishing a critical  blend of quality medicine/surgery and customer service.},
      url = {http://ageconsearch.umn.edu/record/11724},
      doi = {https://doi.org/10.22004/ag.econ.11724},
}