@article{Colson:117201,
      recid = {117201},
      author = {Colson, Gregory and Huffman, Wallace E. and Rousu, Matthew  C.},
      title = {Improving the Nutrient Content of Food through Genetic  Modification: Evidence from Experimental Auctions on  Consumer Acceptance},
      journal = {Journal of Agricultural and Resource Economics},
      address = {2011-08},
      number = {1835-2016-149355},
      pages = {22},
      year = {2011},
      abstract = {This paper assesses consumers’ acceptance of nutritionally  enhanced vegetables using a series of
auction experiments  administered to a random sample of adult consumers.  Evidence suggests that
consumers are willing to pay  significantly more for fresh produce with labels signaling  enhanced
levels of antioxidants and vitamin C achieved by  moving genes from within the species, as
opposed to across  species. However, this premium is significantly affected by  diverse information
treatments injected into the  experiments.},
      url = {http://ageconsearch.umn.edu/record/117201},
      doi = {https://doi.org/10.22004/ag.econ.117201},
}