@article{DejgaardJensen:116432,
      recid = {116432},
      author = {Dejgaard Jensen, Jorgen and Hansen, Aslak H. and Fagt,  Sisse and Velsing Groth, Margit},
      title = {Consumer incentives to comply with nutritional  recommendations – an economic approach},
      address = {2010},
      number = {700-2016-48018},
      pages = {21},
      year = {2010},
      abstract = {Inappropriate diets have been found to cause long-term  health problems in most industrial and post-industrial  countries worldwide. Despite the existence of dietary  guidelines in many countries – and widespread familiarity  with these guidelines – large shares of the populations  do
not comply with these guidelines. The objective of the  paper is to investigate economic explanations for  non-compliance quantitatively, focusing on consumers’  perceived value of reduced freedom of choice, if they  should comply with the dietary recommendations. The  paper
establishes and econometric simulation model for  Danish food consumers, which is used for
calculating these  economic welfare losses, as well as the contribution to  these losses from individual recommendations. Results show  that if all the official dietary guidelines should be  followed, consumers will experience an average perceived  welfare loss, which in monetary terms correspond to 10-20  per cent of the food budget. There is some variation across  the population, and substantial share of the consumers face  a welfare loss below 10 per cent of the
food budget.  Recommendations on the intake of fruits, vegetables and  seafood are found to be most binding.},
      url = {http://ageconsearch.umn.edu/record/116432},
      doi = {https://doi.org/10.22004/ag.econ.116432},
}