@article{Christoph:116415,
      recid = {116415},
      author = {Christoph, Inken B. and Peter, Guenter and Rothe, Andrea  and Salamon, Petra and Weber, Sascha A. and Weible,  Daniela},
      title = {SCHOOL MILK DEMAND – INTERACTION BETWEEN POLICY AND OTHER  FACTORS: SOME PRELIMINARY FINDINGS OF A REGIONAL PROJECT},
      address = {2010},
      number = {700-2016-48007},
      pages = {16},
      year = {2010},
      abstract = {Given the recent steadily declining consumption of school  milk in Germany, a
research project was set up by the  German Federal Ministry of Food, Agriculture and Consumer  Protection, in affiliation with other institutions, to  retrieve quantifiable information on the different  influencing factors and to provide approaches for improving  the school milk demand.
Main objectives are to evaluate  impacts of factors like price, attitudes and habits  (especially consumption habits), social background, gender,  economic situation, knowledge, product range and  distribution form, as well as of nutritional education  measures. Primary schools in North
Rhine Westphalia were  selected by stratified random sampling. Price impacts are  derived by an experiment in which the price of school milk  was reduced stepwise during the school year 2008/09, and  increased over the school year 2009/10, while quantities of  demand were reported regularly – either for individuals or  on class level - for the selected schools. Almost all other  information/data is captured by questionnaires given to  pupils, parents, class teachers, school principals, school  milk managers, and delivery firms. Preliminary results of a  multilevel
analysis based on a subset of already available  data indicate that the demand on the class level is  influenced by girls’ share, migrants’ share, class year,  class size, attitude of school principal,
municipal size,  and last but not least the price.},
      url = {http://ageconsearch.umn.edu/record/116415},
      doi = {https://doi.org/10.22004/ag.econ.116415},
}