@article{Heikkila:116403,
      recid = {116403},
      author = {Heikkila, Jaakko and Pouta, Eija and Forsman-Hugg, Sari  and Makela, Johanna},
      title = {CONSUMER INTENTIONS OF BUYING POULTRY MEAT UNDER PERCEIVED  BIOLOGICAL, CHEMICAL OR TECHNOLOGICAL RISK IN FINLAND},
      address = {2010},
      number = {700-2016-47969},
      pages = {15},
      year = {2010},
      abstract = {The study focuses on various types of food safety risks:  biological (zoonoses), chemical
(chemical treatment of the  meat) and technological (use of genetically modified feed).  The emphasis was on how the perceived risks affect the  purchase intentions in the case of broiler meat. In the  case of each risk products the attitude-level variables had  importance in explaining the buying intentions. The  heterogeneity of the respondents regarding the purchase  intentions of risk products was analysed by latent class  logistic regression that included all three risk products.  About 60% of the respondents belonged to the group of risk  avoiders in which the purchase intention of risk food was  significantly lower than in the second group of risk  neutrals in which 64% of the respondents had the intention  to use the broiler despite the possible increase in risk  levels. Especially chemical treatment reduced the  willingness to purchase. Among the risk avoiders the impact  of zoonoses was smaller than the impact of GM-feed. Risk  neutrals felt the risk of zoonoses as more significant than  GM feed.},
      url = {http://ageconsearch.umn.edu/record/116403},
      doi = {https://doi.org/10.22004/ag.econ.116403},
}