An Exploratory Modeling of The Decision Process of New Product Selection by Supermarket Buyers
McLaughlin, Edward W.; Rao, Vithala R.
1987

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Title An Exploratory Modeling of The Decision Process of New Product Selection by Supermarket Buyers
Author(s) McLaughlin, Edward W.
Rao, Vithala R.
Subject(s)
Issue Date 1987
Publication Type Working or Discussion Paper
DOI and Other Identifiers 10.22004/ag.econ.115801
Record Identifier https://ageconsearch.umn.edu/record/115801
PURL Identifier http://purl.umn.edu/115801
Total Pages 17
Series Statement Working Paper
4
Record Appears in Regional Research Projects > NE-165 Private Strategies, Public Policies, and Food System Performance > Working Papers

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