TY  - CPAPER 
AB  - German food retailing is characterized by fierce competition among retail chains for consumer shopping. This paper considers the switching behaviour using data of white dairy product purchases. The empirical investigation uses a survival analysis approach, in particular hazard analysis. The results extend the knowledge of shopping behaviour by providing a new set of explaining variables and the importance of the first store, defined as store with the major share of household budget, becomes apparent. On average, households buy dairy products 42 times per year. Thereof 58 % are retail chain switches and in 41 % of all cases the households remain at the previously visited retail chain. Generally a low customer loyalty is visible in this investigation. It is shown that switching behaviour is widely influenced - amongst others - by percentage of private label products, percentage of special offers and price consciousness.
AU  - Olearius, Gotz
AU  - Roosen, Jutta
AU  - Drescher, Larissa S.
DA  - 2011
DA  - 2011
DO  - 10.22004/ag.econ.114516
DO  - doi
ID  - 114516
KW  - Agribusiness
KW  - Agricultural and Food Policy
KW  - Agricultural Finance
KW  - Community/Rural/Urban Development
KW  - Food Consumption/Nutrition/Food Safety
KW  - Industrial Organization
KW  - switching behaviour
KW  - store choice
KW  - store loyalty
KW  - hazard analysis
KW  - food retailing
KW  - Geschäftsstättenwahl
KW  - Geschäftsstättenwechsel
KW  - Einkaufsverhalten
KW  - Hazard
Analyse
KW  - Lebensmitteleinzelhandel
L1  - https://ageconsearch.umn.edu/record/114516/files/Olearius_et_al_new.pdf
L2  - https://ageconsearch.umn.edu/record/114516/files/Olearius_et_al_new.pdf
L4  - https://ageconsearch.umn.edu/record/114516/files/Olearius_et_al_new.pdf
LA  - eng
LA  - English
LK  - https://ageconsearch.umn.edu/record/114516/files/Olearius_et_al_new.pdf
N2  - German food retailing is characterized by fierce competition among retail chains for consumer shopping. This paper considers the switching behaviour using data of white dairy product purchases. The empirical investigation uses a survival analysis approach, in particular hazard analysis. The results extend the knowledge of shopping behaviour by providing a new set of explaining variables and the importance of the first store, defined as store with the major share of household budget, becomes apparent. On average, households buy dairy products 42 times per year. Thereof 58 % are retail chain switches and in 41 % of all cases the households remain at the previously visited retail chain. Generally a low customer loyalty is visible in this investigation. It is shown that switching behaviour is widely influenced - amongst others - by percentage of private label products, percentage of special offers and price consciousness.
PY  - 2011
PY  - 2011
T1  - A HAZARD ANALYSIS OF CONSUMERS’ SWITCHING BEHAVIOUR IN GERMAN FOOD RETAILING FOR DAIRY PRODUCTS
TI  - A HAZARD ANALYSIS OF CONSUMERS’ SWITCHING BEHAVIOUR IN GERMAN FOOD RETAILING FOR DAIRY PRODUCTS
TT  - EINE HAZARD-ANALYSE ZU GESCHÄFTSSTÄTTENWECHSELN IM DEUTSCHEN LEBENSMITTELEINZELHANDEL FÜR MILCHPRODUKTE
UR  - https://ageconsearch.umn.edu/record/114516/files/Olearius_et_al_new.pdf
Y1  - 2011
ER  -