@article{Olearius:114516,
      recid = {114516},
      author = {Olearius, Gotz and Roosen, Jutta and Drescher, Larissa S.},
      title = {A HAZARD ANALYSIS OF CONSUMERS’ SWITCHING BEHAVIOUR IN  GERMAN FOOD RETAILING FOR DAIRY PRODUCTS},
      address = {2011},
      number = {868-2016-60623},
      pages = {13},
      year = {2011},
      abstract = {German food retailing is characterized by fierce  competition among retail chains for consumer shopping. This  paper considers the switching behaviour using data of white  dairy product purchases. The empirical investigation uses a  survival analysis approach, in particular hazard analysis.  The results extend the knowledge of shopping behaviour by  providing a new set of explaining variables and the  importance of the first store, defined as store with the  major share of household budget, becomes apparent. On  average, households buy dairy products 42 times per year.  Thereof 58 % are retail chain switches and in 41 % of all  cases the households remain at the previously visited  retail chain. Generally a low customer loyalty is visible  in this investigation. It is shown that switching behaviour  is widely influenced - amongst others - by percentage of  private label products, percentage of special offers and  price consciousness.},
      url = {http://ageconsearch.umn.edu/record/114516},
      doi = {https://doi.org/10.22004/ag.econ.114516},
}