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000114491 005__ 20210819132520.0
000114491 0247_ $$2doi$$a10.22004/ag.econ.114491
000114491 037__ $$a868-2016-60625
000114491 041__ $$ager
000114491 242__ $$aBetween Market and Morality - How is the German Agri-Food Industry Perceived?
000114491 245__ $$aZwischen Markt und Moral - Wie wird die deutsche Land- und Ernährungswirtschaft in der Gesellschaft wahrgenommen?
000114491 260__ $$c2011
000114491 269__ $$a2011
000114491 270__ $$mmkayser@uni-goettingen.de$$pKayser,   Maike
000114491 300__ $$a14
000114491 336__ $$aConference Paper/ Presentation
000114491 520__ $$aDie deutsche Land- und Ernährungswirtschaft ist zunehmend im Fokus der öffentlichen Diskussion.
Dabei bewegt sie sich in einem Spannungsfeld von marktlichen Anforderungen und
gesellschaftlichen Erwartungen. Um Rückschlüsse auf das generelle Meinungsklima zu gewinnen,
wird in dieser Arbeit die Verbraucherwahrnehmung der deutschen Land- und Ernährungswirtschaft
untersucht. Der Schwerpunkt der Untersuchung liegt auf der Frage, ob die
Gesellschaft die moderne, auf Produktivität ausgerichtete Branche negativ bewertet und
Trends hin zu einer „natürlichen“ Lebensmittelherstellung als positiv beurteilt. Die Ergebnisse
zeigen, dass ein Großteil der Verbraucher der auf Effizienz ausgerichteten Lebensmittelproduktion
nicht so kritisch gegenübersteht, wie es die Medienberichterstattung nahelegt.  The German agri-food-industry is increasingly in the public discourse. Thereby, the industry
is challenged to orient on social ethics whilst remaining within the limits of market needs. In
order to analyse the general climate of opinion, the present paper examines the consumer’s
perception of the German agri-food-industry. The main focus of the analysis is on the question,
whether society is judging the modern productivity-driven industry negatively and trends
towards more natural food production as a positive development. The results show that the
majority of consumers aren’t as critical towards an efficiency based food production as the
media suggests.
000114491 546__ $$aGerman
000114491 650__ $$aAgricultural and Food Policy
000114491 6531_ $$aLand- und Ernährungswirtschaft
000114491 6531_ $$aGesellschaft
000114491 6531_ $$aClusteranalyse
000114491 6531_ $$aDeutschland
000114491 6531_ $$aAgri-Food-Industry
000114491 6531_ $$aSociety
000114491 6531_ $$aFraming
000114491 6531_ $$aCluster Analysis
000114491 6531_ $$aGermany
000114491 700__ $$aKayser, Maike
000114491 700__ $$aBohm, Justus
000114491 700__ $$aSpiller, Achim
000114491 8564_ $$9f8fc020a-5654-4c58-9ac0-b7e0f63c59df$$s193947$$uhttps://ageconsearch.umn.edu/record/114491/files/122_KayserB_hmSpiller.pdf
000114491 887__ $$ahttp://purl.umn.edu/114491
000114491 909CO $$ooai:ageconsearch.umn.edu:114491$$pGLOBAL_SET
000114491 912__ $$nSubmitted by Britta Paasche (paasche@iamo.de) on 2011-09-05T09:08:37Z
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000114491 912__ $$nMade available in DSpace on 2011-09-05T09:08:39Z (GMT). No. of bitstreams: 1
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  Previous issue date: 2011
000114491 913__ $$aLicense granted by Britta Paasche (paasche@iamo.de) on 2011-09-05T09:04:01Z (GMT):

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000114491 980__ $$a868
000114491 982__ $$gGerman Association of Agricultural Economists (GEWISOLA)>51st Annual Conference, Halle, Germany, September 28-30, 2011