000114491 001__ 114491 000114491 005__ 20210819132520.0 000114491 0247_ $$2doi$$a10.22004/ag.econ.114491 000114491 037__ $$a868-2016-60625 000114491 041__ $$ager 000114491 242__ $$aBetween Market and Morality - How is the German Agri-Food Industry Perceived? 000114491 245__ $$aZwischen Markt und Moral - Wie wird die deutsche Land- und Ernährungswirtschaft in der Gesellschaft wahrgenommen? 000114491 260__ $$c2011 000114491 269__ $$a2011 000114491 270__ $$mmkayser@uni-goettingen.de$$pKayser, Maike 000114491 300__ $$a14 000114491 336__ $$aConference Paper/ Presentation 000114491 520__ $$aDie deutsche Land- und Ernährungswirtschaft ist zunehmend im Fokus der öffentlichen Diskussion. Dabei bewegt sie sich in einem Spannungsfeld von marktlichen Anforderungen und gesellschaftlichen Erwartungen. Um Rückschlüsse auf das generelle Meinungsklima zu gewinnen, wird in dieser Arbeit die Verbraucherwahrnehmung der deutschen Land- und Ernährungswirtschaft untersucht. Der Schwerpunkt der Untersuchung liegt auf der Frage, ob die Gesellschaft die moderne, auf Produktivität ausgerichtete Branche negativ bewertet und Trends hin zu einer „natürlichen“ Lebensmittelherstellung als positiv beurteilt. Die Ergebnisse zeigen, dass ein Großteil der Verbraucher der auf Effizienz ausgerichteten Lebensmittelproduktion nicht so kritisch gegenübersteht, wie es die Medienberichterstattung nahelegt. The German agri-food-industry is increasingly in the public discourse. Thereby, the industry is challenged to orient on social ethics whilst remaining within the limits of market needs. In order to analyse the general climate of opinion, the present paper examines the consumer’s perception of the German agri-food-industry. The main focus of the analysis is on the question, whether society is judging the modern productivity-driven industry negatively and trends towards more natural food production as a positive development. The results show that the majority of consumers aren’t as critical towards an efficiency based food production as the media suggests. 000114491 546__ $$aGerman 000114491 650__ $$aAgricultural and Food Policy 000114491 6531_ $$aLand- und Ernährungswirtschaft 000114491 6531_ $$aGesellschaft 000114491 6531_ $$aClusteranalyse 000114491 6531_ $$aDeutschland 000114491 6531_ $$aAgri-Food-Industry 000114491 6531_ $$aSociety 000114491 6531_ $$aFraming 000114491 6531_ $$aCluster Analysis 000114491 6531_ $$aGermany 000114491 700__ $$aKayser, Maike 000114491 700__ $$aBohm, Justus 000114491 700__ $$aSpiller, Achim 000114491 8564_ $$9f8fc020a-5654-4c58-9ac0-b7e0f63c59df$$s193947$$uhttps://ageconsearch.umn.edu/record/114491/files/122_KayserB_hmSpiller.pdf 000114491 887__ $$ahttp://purl.umn.edu/114491 000114491 909CO $$ooai:ageconsearch.umn.edu:114491$$pGLOBAL_SET 000114491 912__ $$nSubmitted by Britta Paasche (paasche@iamo.de) on 2011-09-05T09:08:37Z No. of bitstreams: 1 122_KayserBöhmSpiller.pdf: 193947 bytes, checksum: 771ce43b395289cc9e9a0f4ceb238c3a (MD5) 000114491 912__ $$nMade available in DSpace on 2011-09-05T09:08:39Z (GMT). No. of bitstreams: 1 122_KayserBöhmSpiller.pdf: 193947 bytes, checksum: 771ce43b395289cc9e9a0f4ceb238c3a (MD5) Previous issue date: 2011 000114491 913__ $$aLicense granted by Britta Paasche (paasche@iamo.de) on 2011-09-05T09:04:01Z (GMT): <center> <h2> Deposit Agreement </h2> </center> I represent that I am the creator of the digital material identified herein (&ldquo;Work&rdquo;). I represent that the work is original and that I either own all rights of copyright or have the right to deposit the copy in a digital archive such as AgEcon Search. I represent that in regard to any non-original material included in the Work I have secured written permission of the copyright owner (s) for this use or believe this use is allowed by law. I further represent that I have included all appropriate credits and attributions. I hereby grant the Regents of the University of Minnesota (&ldquo;University&rdquo;), through AgEcon Search, a non-exclusive right to access, reproduce, and distribute the Work, in whole or in part, for the purposes of security, preservation, and perpetual access. I grant the University a limited, non-exclusive right to make derivative works for the purpose of migrating the Work to other media or formats in order to preserve access to the Work. I do not transfer or intend to transfer any right of copyright or other intellectual property to the University. If the Deposit Agreement is executed by the Author�s Representative, the Representative shall separately execute the following representation: I represent that I am authorized by the Author to execute this Deposit Agreement on behalf of the Author. 000114491 980__ $$a868 000114491 982__ $$gGerman Association of Agricultural Economists (GEWISOLA)>51st Annual Conference, Halle, Germany, September 28-30, 2011