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Private Label and National Brand Pricing and Promotional Strategies in Health Differentiated Product Categories: Canadian Evidence
Anders, Sven M.
;
Ahmad, Waseem
2011
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Title
Private Label and National Brand Pricing and Promotional Strategies in Health Differentiated Product Categories: Canadian Evidence
Author(s)
Anders, Sven M.
Ahmad, Waseem
Subject(s)
Health Economics and Policy
Marketing
Issue Date
2011
Publication Type
Conference Paper/ Presentation
DOI and Other Identifiers
10.22004/ag.econ.114223
Record Identifier
https://ageconsearch.umn.edu/record/114223
PURL Identifier
http://purl.umn.edu/114223
Language
English
Total Pages
14
Record Appears in
European Association of Agricultural Economists (EAAE)
>
2011 International Congress, August 30-September 2, 2011, Zurich, Switzerland
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