With methods of reference research and field research, the current situations of rural industrialization in the process of rural-urban integration in Binhai new area are analyzed and some problems in the process of integration in the new area are pointed out, such as difficulties in breaking dual economic structure in urban and rural areas, imbalanced economic development in the area and inadequate development of the third industry. And relevant countermeasures are proposed: optimizing agriculture industrial structure and promoting agricultural industrialization to form urban agricultural model of Binhai new area focusing on facility agriculture, park agriculture and high-end agriculture and to realize the intensive growth of agriculture; rationally distributing rural industrial structure to form regional leading industry and playing the guiding role of industry to achieve industrial adjustment improvement; quickening the construction of the third industry centering on service to form the service system of modern countryside and the leading role of modern service industry so as to achieve rapid development of the third industry.