000107472 001__ 107472
000107472 005__ 20180122215303.0
000107472 037__ $$a1203-2016-95407
000107472 037__ $$a1203-2016-95830
000107472 041__ $$aen
000107472 245__ $$aState-Branded Programs and Consumer Preference for Locally Grown Produce
000107472 260__ $$c2011-04
000107472 269__ $$a2011-04
000107472 270__ $$mrenee.shaw@asu.edu$$pHughner,   Renee Shaw
000107472 300__ $$a13
000107472 336__ $$aJournal Article
000107472 520__ $$aRevitalization of state brands is deemed important to several constituencies. Stated preference with choice experiment methods were used to elicit consumer preferences for two locally grown products: spinach, which has had a well-publicized food safety incidence, and carrots, which have had no such incidence in recent history. A full factorial design was used to implement the choice experiment, with each commodity having four identical attributes varying at different levels. Findings reveal that consumers are willing to pay a premium for locally grown spinach marked with the Arizona Grown label over locally grown spinach that was not labeled. This premium was higher than the premium that would be paid for state-branded carrots. This difference highlights consumers’ perceptions of “locally grown” as an indicator of safety in their food supply. Findings have important implications with respect to providing consumer value and point to differentiated positioning strategies for state-branded produce.
000107472 542__ $$fLicense granted by Liesl Koch (lkoch@arec.umd.edu) on 2011-06-15T16:45:32Z (GMT):

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000107472 650__ $$aAgribusiness
000107472 650__ $$aAgricultural and Food Policy
000107472 650__ $$aFood Consumption/Nutrition/Food Safety
000107472 650__ $$aMarketing
000107472 6531_ $$astate-branded produce
000107472 6531_ $$acertification
000107472 6531_ $$afood safety
000107472 6531_ $$atraceability
000107472 6531_ $$adiscrete choice models
000107472 700__ $$aNganje, William E.
000107472 700__ $$aHughner, Renee Shaw
000107472 700__ $$aLee, Nicholas E.
000107472 773__ $$dApril 2011$$jVolume 40$$kNumber 1$$o32$$q20$$tAgricultural and Resource Economics Review
000107472 8564_ $$s246720$$uhttps://ageconsearch.umn.edu/record/107472/files/hughner%20-%20current.pdf
000107472 887__ $$ahttp://purl.umn.edu/107472
000107472 909CO $$ooai:ageconsearch.umn.edu:107472$$pGLOBAL_SET
000107472 912__ $$nSubmitted by Liesl Koch (lkoch@arec.umd.edu) on 2011-06-15T16:51:59Z
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  Previous issue date: 2011-04
000107472 982__ $$gAgricultural and Resource Economics Review> Volume 40, Number 1, April 2011
000107472 980__ $$a1203