@article{Arnade:105529,
      recid = {105529},
      author = {Arnade, Carlos Anthony and Gopinath, Munisamy and Pick,  Daniel H.},
      title = {How Much Do Consumers Benefit from New Brand  Introductions? The Case of Potato Chips},
      journal = {Journal of Agricultural and Resource Economics},
      address = {2011-04},
      number = {1835-2016-149413},
      pages = {17},
      year = {2011},
      abstract = {This study identifies consumer welfare from new brand  introductions in the potato chip
market. Price and variety  effects of new brand introduction are measured by  estimating a
demand system underlying an expenditure  function. Variety effects are positive in most
cities,  while price effects are generally negative when consumers  exhibit some variety preference.
Variety effects dominate  price effects in most cities; an opposite effect observed  in
some cities may indicate high entry barriers or joint  brand- and price-based marketing
strategies. Results  indicate that consumers and producers gain from product  innovations, but
substantial regional variation exists in  the distributional effects of new brand introduction.},
      url = {http://ageconsearch.umn.edu/record/105529},
      doi = {https://doi.org/10.22004/ag.econ.105529},
}