@article{Mora:104412,
      recid = {104412},
      author = {Mora, Marcos and Contador, Loreto and Infante, Rodrigo and  Rubio, Pia and Espinoza, Jacqueline and Schnettler, Berta},
      title = {Identificación de segmentos de mercado y preferencias  hacia dos variedades de durazno fresco: una aproximación  mediante evaluación in situ en una frutería de Santiago,  Chile},
      journal = {Economía Agraria (Revista Economia Agraria)},
      address = {2010},
      number = {313-2016-5863},
      pages = {17},
      year = {2010},
      note = {Published by Asociación de Economistas Agrarios de Chile},
      abstract = {Consumer behavior regarding two varieties of
fresh peaches  was studied in a socioeconomically middle-upper level  minimarket. 106 two-phase surveys were conducted. The first  part was done through a direct interview when the consumers  purchased the fruit; the second when the fruit was  consumed. The varietes used were the 'Royal Glory' peach  and the 'African Gold' canning peach, chosen because they  were so distinct. Descriptive aspects of consumption,  sociodemographic traits and purchase attitudes were  assessed
using multivariate and univariate analyses. A  demand characterized by preference to purchase in  supermarkets was identified. 25% of all those surveyed were  young and distinguished by their inexperience in acquiring  fresh peaches. The point of sale was the factor which most  determined purchase behavior, followed the variety of  peach, with supermarkets and the "African Gold" variety  being the most preferred. The willingness to pay for  desired attributes had the lowest values.},
      url = {http://ageconsearch.umn.edu/record/104412},
      doi = {https://doi.org/10.22004/ag.econ.104412},
}