Allocation of Advertising and Research Dollars In the Florida Orange-Juice Industry: Supply and Demand Elasticity Considerations
Brown, Mark G.
2008

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Abstract

This study shows how the mix of advertising and research that maximizes net revenue for a commodity can be approximated for given values of market prices, margins and quantities, along with price elasticities of supply and demand, and the elasticity of demand with respect to advertising and the elasticity of supply and the price margin with respect to research.

Details

Title Allocation of Advertising and Research Dollars In the Florida Orange-Juice Industry: Supply and Demand Elasticity Considerations
Keywords
Author(s) Brown, Mark G.
Subject(s)
Issue Date Oct 30 2008
Publication Type Report
DOI and Other Identifiers 10.22004/ag.econ.104325
Record Identifier https://ageconsearch.umn.edu/record/104325
PURL Identifier http://purl.umn.edu/104325
Total Pages 21
Series Statement Research Paper
2008-5
Record Appears in Florida Department of Citrus > Research papers

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