A Study on the International Marketing and Branding Strategies of Taiwan's Phalaenopsis Orchid Industry - AgEcon Search

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A Study on the International Marketing and Branding Strategies of Taiwan's Phalaenopsis Orchid Industry

Chang, Ching-Cheng ; Wu, Chia-Hsun

Subject(s):

Crop Production/Industries
International Relations/Trade
Marketing

Issue Date:

2011

Publication Type:

Conference Paper/ Presentation

DOI and Other Identifiers:

10.22004/ag.econ.103706

Record Identifier:

https://ageconsearch.umn.edu/record/103706

PURL Identifier:

http://purl.umn.edu/103706

Total Pages:

1

Series Statement:

Poster
13147

Record appears in:

Agricultural and Applied Economics Association (AAEA) > 2011 Annual Meeting, July 24-26, 2011, Pittsburgh, Pennsylvania

Fulltext: AAEA_2011_Poster-13147 - PDF;
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Record created 2017-04-01, last modified 2020-10-28

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