A Study on the International Marketing and Branding Strategies of Taiwan's Phalaenopsis Orchid Industry
Chang, Ching-Cheng; Wu, Chia-Hsun
2011

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Title A Study on the International Marketing and Branding Strategies of Taiwan's Phalaenopsis Orchid Industry
Author(s) Chang, Ching-Cheng
Wu, Chia-Hsun
Subject(s)
Issue Date 2011
Publication Type Conference Paper/ Presentation
DOI and Other Identifiers 10.22004/ag.econ.103706
Record Identifier https://ageconsearch.umn.edu/record/103706
PURL Identifier http://purl.umn.edu/103706
Total Pages 1
Series Statement Poster
13147
Record Appears in Agricultural and Applied Economics Association (AAEA) > Agricultural and Applied Economics Association (AAEA) Conferences > 2011 Annual Meeting, July 24-26, 2011, Pittsburgh, Pennsylvania

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